Rimmel London

Rimmel London is a British cosmetics brand founded in 1834, known for pioneering mascara and offering affordable, trend-driven makeup. Now owned by Coty Inc., Rimmel recently rebranded with the slogan "Live YOUR London Look," focusing on individuality, self-expression, and inclusivity. With popular products like Stay Matte Foundation and Kind & Free Mascara, the brand continues to be a cruelty-free favorite among beauty lovers worldwide.