Revlon
Revlon is a renowned American cosmetics brand, established in 1932 by Charles and Joseph Revson and chemist Charles Lachman. The company revolutionized the beauty industry with its innovative use of pigments in nail enamel, leading to a diverse range of shades that set new trends. Over the decades, Revlon expanded its product line to include lipsticks, fragrances, and skincare, becoming a staple in households worldwide. Despite facing financial challenges, including a Chapter 11 bankruptcy filing in 2022 due to mounting debts and increased competition from emerging beauty brands, Revlon emerged from bankruptcy in 2023 with a renewed focus on innovation and market relevance. Today, under the leadership of CEO Michelle Peluso, Revlon continues to adapt to the evolving beauty landscape, emphasizing inclusivity, digital engagement, and sustainable practices to resonate with modern consumers.