L’Oréal Paris

L'Oréal Paris, founded in 1909 by Eugène Schueller, is the world's leading cosmetics brand, offering luxury beauty products accessible to all. With over 110 years of scientific research, the brand provides a comprehensive range of skincare, makeup, haircare, hair color, and men's grooming products. Renowned for its commitment to diversity and empowerment, L'Oréal Paris features a global roster of ambassadors, including Helen Mirren, Viola Davis, and Camila Cabello, reflecting a modern vision of femininity. The brand's iconic slogan, "Because I'm Worth It," symbolizes its dedication to self-worth and inclusivity. L'Oréal Paris also leads in sustainability, innovating with eco-friendly packaging and supporting initiatives like the "Stand Up" program to combat street harassment.