Shea Moisture

SheaMoisture is a purpose-driven personal care brand founded in 1991 by Richelieu Dennis, Nyema Tubman, and Mary Dennis, inspired by Dennis's grandmother, Sofi Tucker, who sold shea butter and homemade beauty products in Sierra Leone in 1912. Now owned by Unilever, SheaMoisture offers a wide range of hair, skin, and body care products formulated with natural ingredients like shea butter, coconut oil, and African black soap. The brand is committed to ethical sourcing, partnering with women-led cooperatives in West Africa to procure ingredients, thereby supporting fair wages and community development. As a Certified B Corporation, SheaMoisture reinvests at least 1% of its net sales into initiatives that support Black entrepreneurs and underserved communities, including funding education and business opportunities. With a focus on inclusivity, sustainability, and community empowerment, SheaMoisture continues to honor its legacy while meeting the diverse needs of its global customer base.